Cosmic crisp apples3/23/2023 Seetin says Cosmic Crisp is what's known as a "managed variety," explaining "an owners group bought the rights to the particular variety of apple, and to grow it you have to pay a royalty." Seetin shared, "the reason they want that is to maintain uniform quality of that fruit. Cosmic Crisp is actually the variety's trademarked name (there's even an official website). Seetin further explains that the best way to get a new apple variety to market is for growers to "collectively produce and promote it," something that Washington growers are definitely doing. ![]() We think it's got traits that are superior to other competing apples - among them Honeycrisp - and it stores better and isn't as sensitive," Seetin says, explaining that Honeycrisp apples are "very sensitive to the slightest bit of damage." ![]() "The Washington State apple growers basically said, 'Wow, this is a terrific Apple. In the field, Washington State University’s new apple, WA 38, which has the brand name Cosmic Crisp, has unique behavior as compared to most scion varieties. ![]() View recipe: Apple Sandwiches with Granola and Peanut Butter Pink Lady These pink-red apples are crisp with a juicy flesh and a complex sweet-tart flavor. They’re slow to brown, making them great in fresh-sliced recipes. Strong volume gains with above average retail prices is a winning strategy for both retailers and our growers,” Grandy explains.Though that praise is certainly a tad effusive, Seetin agrees that the Cosmic Crisp is a particularly good variety, calling it "aptly named" and "a really excellent apple." He says the variety's popularity is due in part to Washington farmers coming together to commit to growing the apples. Crisp and crunchy, these apples sport a pleasantly sweet flavor with nuances of banana and pear. Classically bred and grown in Washington State, the Cosmic Crisp is a cross of the Enterprise and Honeycrisp varieties. This new red, juicy apple has a perfect combination of sweetness and tartness and is the first release from the apple breeding program at. Cosmic Crisp® has really been the brightest star in the category with a volume gain of 174% all while selling at a retail price 2 nd only to Honeycrisp among the top 10 varieties. The Cosmic Crisp brand apple is the remarkable result of 20 years of study and research by Washington State University’s world-class tree fruit breeding program. An ideal apple for snacking as well as baking, Cosmic Crisp apples are especially delicious with cheese, dipping in caramel and adding balanced flavors to seasonal mocktails. “When we examined the Nielsen US supermarket data for the September 2022-January 2023 period we are seeing an apple category that declined in volume by -3.3% with many of the major varieties-including Honeycrisp–losing volume. Dream big with Cosmic Crisp apples These large, juicy apples are balanced in flavor and texture. The History of the Cosmic Crisp For generations, Washington Statethe largest producer of apples in the United Statesprimarily produced Red Delicious apples. “The fact that Cosmic Crisp® has jumped into the top 10 best selling varieties in just three years is a remarkable level of success and proves the rapidly growing consumer demand for this apple,” she added. “The sales data shows that both the retail community and consumers nationally are discovering Cosmic Crisp® and this incredible branded apple is driving category performance,” said Kathryn Grandy, Chief Marketing Officer of Proprietary Variety Management. Cosmic Crisp® sales gains generated the highest growth rate among the top 40 best selling varieties in all four US regions. During this period, Cosmic Crisp® sales jumped nationally by 163% with volume increasing by 174%. The PVM review spans the calendar period from September, 2022 through January 2023. ![]() Crispier and sweeter than other types of apples, they are also juicy, large and it is also slow to brown. It has all the characteristics of the perfect apple. Kathryn Grandy, Chief Marketing Officer, Proprietary Variety Management A Cosmic Crisp Apple has been in development for over 20 years It is a cross between a Honey Crisp and an Enterprise apple. A review of Nielsen sales data released by Proprietary Variety Management (PVM) shows Cosmic Crisp® sales and volume soaring to new heights, leading all other major varieties and vaulting the variety into the top 10 best-selling US varieties for the first time. The Cosmic Crisp® brand apple set a blistering pace to launch the season with the largest sales gains among the top 40 selling apple varieties in the United States.
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